Applebee’s / $5 Sunshine Sips

CW: Will Milowsky
CDs: Talia Bradicich, Mike Latshaw
ECD: Lance Parrish

To promote Applebee’s $5 Sunshine Sips for the upcoming summer, I designed organic static assets and video posts for Applebee’s TikTok and Instagram accounts.

Tapping into Y2K nostalgia, the visual look emphasizes Applebee’s playfulness on social and familiarity with consumers, all the while making a feel-good drink feel even better.