P&G
A W A R D S :
+ 2021 One Show Young Ones ADC Merit Award
+ 2021 New York Festivals Finalist Award
+ Communication Arts Advertising Competition 2020, WINNER
+ Creativity International Design & Advertising Awards 2020, SILVER
+ Featured on Ads of the World
P R O B L E M :
1 in 13 children has a food allergy in the US and is at risk of suffering an allergen attack due to accidental cross-contamination in food.
S O L U T I O N :
Plastic utensils that change color after coming in contact with specific allergen proteins detected in food, signaling that the food is unsafe to eat.
copywriter: Marta Lala
HOW IT WORKS
uTINTsil is made up of a specially designed plastic material that uses a combination of chromatic technology and a molecularly imprinted polymer patented in 2018.
COLOR-CHANGING TECHNOLOGY
When uTINTsil detects a specific allergen protein, the molecular polymer triggers the entire utensil to change color instantly. This will indicate that the food is unsafe to consume in a fast and easy way for even a child to understand.
