Nature Valley / Life Happens Out There

ROLE: Jr. Art Director

CW: Skylar Braswell
CDs: Mikael Kriisa (AD), Jimmy McDonald (CW)

Nature Valley is on a mission to make nature’s energy accessible to everyone, for generations to come. They asked us to help communicate that insight with a campaign anchored in their brand’s purpose, personality and product, and my team delivered an authentic new platform: Life Happens Out There.

With three spots shot in Redwood National Park (and broadcasted nationally), we put the beauty of life in the great outdoors on display—and inspired audiences across the country to make lasting memories with Nature Valley by their side.