Aveeno / Oat Armor

ROLE: Art Director

CW: Sam Kellie
CDs: Cassidy Buzin, Jon Leachman

We were tasked with creating an Aveeno Kids campaign that worked for both the U.S. and China markets. The child-rearing approach for each culture emphasized very different methods, but one thing about kids is always true: They get messy. They get wild. And they jump in head first.

But they’ll always be protected by their Oat Armor.