P&G /
uTINTsil
CW: Marta Lala
AWARDS :
+ 2021 One Show Young Ones ADC Merit Award
+ 2021 New York Festivals Finalist Award
+ Communication Arts Advertising Competition 2020, WINNER
+ Creativity International Design & Advertising Awards 2020, SILVER
+ Featured on Ads of the World
PROBLEM :
1 in 13 children has a food allergy in the US and is at risk of suffering an allergen attack due to accidental cross-contamination in food.
SOLUTION :
Plastic utensils that change color after coming in contact with specific allergen proteins detected in food, signaling that the food is unsafe to eat.
HOW IT WORKS
uTINTsil is made up of a specially designed plastic material that uses a combination of chromatic technology and a molecularly imprinted polymer patented in 2018.
COLOR-CHANGING TECHNOLOGY
When uTINTsil detects a specific allergen protein, the molecular polymer triggers the entire utensil to change color instantly. This will indicate that the food is unsafe to consume in a fast and easy way for even a child to understand.
